EAST END inspires with a new item for its
ESTABLISHED 1999 Fashion Edition for #MAKEMEMORIES

As the saying goes, those who leave the beaten track and open themselves to the new experience special moments. This year, EAST END has the perfect accoutrement for their suitcase. Its fashion edition, „EAST END | ESTABLISHED 1999”, initiated for the brand experience agency’s 15^th year anniversary, now includes the true multi-talent and pack-smart-utensil: the denim shoe bags.

With the, at the same time practical and symbolic accessory, this year the agency for brand experiences encourages collecting new ideas and inspirations. On this journey, it is sometimes necessary to leave well-travelled paths and cover unknown terrain. The right footwear is necessary and is not only protected in the high-quality EAST END | ESTABLISHED 1999 denim shoe bags, but also leaves more room in the suitcase. With „Make Memories” printed on one bag the motto gets carried out into the world.

„Only those open for special experiences and discoveries collect memorable experiences”, says Oliver Golz, founder and managing director of EAST END. „These moments should not only be experienced, but retained. Like our guideline „Experience beyond moments”, we emphasize this stance with our new fashion item.”

The denim shoe bag is the fashion edition’s fourth item, first exclusively available to customers and employees. More information about EAST END | ESTABLISHED 1999 Fashion Edition can be found at www.east-end.de/established1999 and instagram.com/eastendestablished1999.

About the Collection
For the 15^th anniversary of the founding of EAST END, the agency wanted to give something back to its namesake with its own fashion edition „EAST END | ESTABLISHED 1999″: As a sign of appreciation to London’s East End, the former common worker’s neighborhood turned creative scene. Following the winter cap, hoodie, raw denim bag and raw denim apron, the agency for brand experiences now introduces another denim fashion item with the denim shoe bag.