EAST END brings Lower Saxony
to the ITB

  • Agency for brand experiences realizes a new booth concept for the tourism association at the travel sector’s largest trade fair
  • Until 13 March, the state presents itself in Berlin with the slogan: “Lower Saxony moves you“

„Lower Saxony moves you“: Under the slogan, TourismusMarketing Niedersachsen GmbH presents this travel destination at the world’s leading travel trade show in Berlin. EAST END provided the concept. The agency for brand experiences won the account and is responsible for not only the concept and implementation, but also the graphic design and the new slogan.

This year, the focus is on topics like active and nature holidays, travel for everyone, health and wellness, kids holiday country as well as city and cultural offers. Trade fair visitors can learn about and experience the different themes at various activity stations. Iconographic landscape motifs generate strong recognition for Lower Saxony’s urban and cultural movement.

There is a press lounge available for journalists and bloggers to discuss and share – everything under the hashtag #meinNiedersachsen. In addition to the new trade fair booth, 2015‘s record number of 41.3 million overnights makes for a great conversation topic.

„Lower Saxony offers something for everyone, regardless of age, interests or fitness. This heterogeneity and diversity should be transported by the new trade fair concept for the travel destination Lower Saxony”, says Marc Dalkolmo, partner at EAST END.

 

About the ITB Berlin and the ITB Berlin Convention

The ITB Berlin 2016 takes place from Wednesday to Sunday, 9-13 March. It is open for trade visitors from Wednesday until Friday. Parallel to the exhibition, the ITB Berlin Convention takes place from Wednesday to Saturday, 9-12 March 2016. It is the world’s largest convention for the sector. More information at http://www.itb-kongress.de. The ITB Berlin is the leading trade show travel for the travel industry. In 2015 there were 10,096 exhibitors from 186 countries presenting their products and services to 175,000 visitors, 115,000 of them from the trade.

Want to know more?

Marc Matern
Director Marketing & Business Development
T +49 30 308 75 95 75
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