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Hamburg Convention Bureau - Public Events

one
city
JUST
LIKE YOU
500.000
visitors

Staging of Hamburg at the citizen's festival on German Unity Day

EAST END and the Hamburg Convention Bureau stage an unconventional and cosmopolitan Hamburg

Task & Goals
Conception and realization of the presentation of Hamburg at the citizen’s festival on German Unity Day.

Idea & Implementation
The Free and Hanseatic city of Hamburg presented itself in Dresden at the annual citizen’s festival taking place on 1-3 October 2016 with emotional messages and real insider tips under the slogan “Hamburg. Just like you”.

The citizen’s festival on German Unity Day is a public magnet, attracting about a half million visitors each year. The presentation of the states and constitutional organs is accompanied by a supporting cultural and musical program. By commissioning EAST END, already 2015 the Hamburg Convention Bureau was able to win a creative partner and true specialist for brand experiences to present Hamburg. This year, the proven 350 sqm booth concept again put the creative and cultural scene at the fore: With of a typical neighborhood bar backdrop, visitors were able to get to know regional specialties and experience the character and liveability of the Elbe metropolis through Hamburg newcomer bands and a Hamburg design shop also promoting a dialog with Hamburg.

Results
In particular, young professionals expecting a tempting mixture of culture and fashionable scene from their home away from home as well as cosmopolitan families longing for a mixture of the urban and pastoral felt the unconventional and personal address.

Want to know more?

Marc Matern
Buisness Development
T +49 30 308 75 95 75
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