Engage
NDR - Public Events

one
free open-air concert
5.000
guests
one
successful positioning

N-JOY The Beach

A day at the beach turns into an open-air party with live acts

Task & Goals
Conception of a brand-affine public event to support the N-JOY on air promotion. Positioning of the governmentally financed youth radio station as a trigger for innovations and trendsetter for the young target group. Strengthening of the connection between the NDR brand and the broadcasting region of northern Germany.

Idea & Implementation
N-JOY presents the N-JOY The Beach – a distinctive free-entry open air concert with high affinity to the target group in front of spectacular backdrop in the north of Germany. An open air stage including a catering area and a trendy beach club will be set up Directly on the beach of St. Peter-Ording. Beachvolleyball courts, beach bbq and chill-out areas with hammocks complete the scenery.

Live on stage performing will be Glashaus, Mark Owen, Timid Tiger, Revolverheld and the popular N-JOY dj’s who will transform the event into an atmospheric party.

Until long after the sunset more than 5.000 guests celebrate the summer of their lives.

Results
Attention-grabbing presentation of the brand. The event becomes the main theme in the relevant target group. Brand-affine positioning of N-JOY with high affinity to the target group as the young governmentally financed radio station in northern Germany.

Want to know more?

Marc Matern
Buisness Development
T +49 30 308 75 95 75
Send email