Apéro Pop-up Store for Proviande
The Swiss trade organization for the meat industry relies on an experience concept with a pop-up bar in Stuttgart
Challenges & Objectives
Proviande, the trade organization for the Swiss meat industry, wants to make the Swiss apéro culture known in Germany and communicate the particular lifestyle.
Idea & Implementation
Creation and implementation of the first apéro pop-up bar in Stuttgart. To experience the whole apéro lifestyle, the pop-up bar relied on a stylish Swiss atmosphere. Typical decorative elements completed the furnishing concept.
The pop-up bar was announced via PR, classic advertising, direct mailings and social media such as its own Facebook page which formed the main communication channel during the three weeks. Swiss alphorn players and flag artists got plenty of attention on selected days in the center of Stuttgart.
Star guest Marco Rima entertained the invited guests at the opening of the SWISS APÉRO pop-up bar. On the evening before the official opening, he presented an excerpt from his popular tour program „Made in Hellwitzia“.
Within a short amount of time the SWISS APÉRO pop-up bar became the new hotspot and its entertaining and powerful appearance was a great success with visitors, journalists, bloggers as well as B2B contacts. The concept was so popular that the next pop-up bar was implemented in Munich the following year.
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