EAST END fascinates for Audi at the
festive opera gala in Berlin


  • The agency for brand experiences stages the main sponsor, Audi, at the festive opera gala for the German Aids Foundation
  • Unveiling of an Audi Q2

The automotive corporation Audi again functioned as main sponsor of the festive opera gala for the German AIDS Foundation in Berlin, emphasizing its social and cultural commitment in the capital city. EAST END, the agency for brand experiences, was responsible for staging the brand at the gala. They created and realized the Audi lounge as well as a fascinating show production centered by a kinetic light installation.

With reference to the #untaggable slogan of the Q2, the installation in the form of a hash tag pulsed in myriad colors. The highlight was the subsequent unveiling of the Q2. With this spectacular appearance, EAST END emphasized the unconventional and innovative character of the Audi brand.

In addition, numerous prominent artists contributed to the gala’s success. Berlin singer and entertainer Max Raabe moderated the evening. Singers such as Teresa Iervolino and tenor Michael Spyres as well as young talents like Lise Davidsen and Simone Piazzolla performed together with the German opera’s choir and orchestra under the direction of Ivan Repusic. All the artists who participated waived their fees for the benefit of the AIDS Foundation.


More information at www.audi.de

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Oliver Golz
Managing Director
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