East End Claim

EAST END is the specialist for brand experiences offering real communication opportunities that continue to work far beyond the moment.

Since 25 years of experience, the international agency offers holistic strategic consulting, innovative and goal-oriented concepts and the realization of events at the highest level – from active implementation to success control, at your doorstep or worldwide.

The company is one of the 15 event agencies with the highest turnover and, according to a survey by the business magazine “brand eins”, one of the top 3 agencies for event and live communication in Germany. Most recently, EAST END was named Germany’s best event agency by FOCUS-MONEY and DEUTSCHLAND TEST. EAST END has approximately 35 employees at its four locations – Hamburg and Dubai.

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Top 3 agency
According to brand eins

30% of projects

25 years
event expertise

per year > 300
brand experience

2 mayor cities
two locations

35 dedicated

shared moments

10 person
creative team

5 min. walk
to favorite bar

3 flashes of inspiration
per brainstorming

1 love story
at every event

70 eyes for
what is important


The EAST END team consists of specialists for brand experiences, events, incentives, marketing & communication as well as design and temporary architecture. We offer consultants with experience, creatives with vision, people who are not afraid to think out of the box and who know how to think inclusively.

We are distinguished by a feeling for the spirit of the times, our international expertise and enthusiasm for our clients’ brands. We have passion, are inquisitive and flexible and think cooperatively. We work reliably, clearly, quickly and with a high degree of personal dedication – if necessary, into the night.

For you this means: A competent and reliable partner at your side who listens, analyzes requirements, is your sparring partner and gladly accompanies you until your goals are achieved – on time, in quality, in budget.




Oliver Golz
Founder &
Managing Director
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Oliver Golz

The Hamburg native is founder and managing director of EAST END. He began his career with a degree in marketing and communication and a diploma as a tourism event manager. As a project manager and destination director, Oliver Golz spent long phases abroad over several years. After his return, he founded EAST END in August 1999 and successfully built up the agency for brand experiences. Over twenty years of experience in event marketing distinguish his work methods, whose professed focus lies in the prolonging of brand experiences and the interlocking of suitable communication channels. Oliver Golz advises well-known clients strategically and regularly holds seminars and guest lectures on forward-looking topics concerning the communication branch and trade.

Philipp Dorendorf East End
Philipp Dorendorf
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Philipp Dorendorf

As Creative Director for Brand Experience and Communication-in-Space, Philipp Dorendorf has been leading the interdisciplinary creative team at EAST END since 2019. He studied Graphic Design at the Alsterdamm School of Visual Arts in Hamburg, as well as Marketing Communication at the West German Academy for Communication. He is a member of the ADC and teaches at the WAK, the RFH and is a lecturer at the conceptioner’s young academy ‘treibhaus’. Philipp Dorendorf gained many years of experience in his positions at kogag, Avantgarde, facts and fiction, BBDO and insglück and has developed various event formats for diverse companies and brands, including Toyota, Volkswagen Group, Bayer AG, ING, YouTube, P&G, BMAS, Ferrero and Microsoft.

Gabi Garmatz
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Gabi Garmatz

Director of Operations with over 20 years of experience in the events industry. Having completed her degree at Cologne University, she has since gathered extensive knowledge of the planning, execution and evaluation of a bandwidth of event formats both from an agency and a company perspective.

Her previous roles include positions at CBE DIGIDEN, MLP SE,  Vitamin E, Faktor 3 and Uniplan, as Director of Business Development, Director Event and Managing Partner  Brand Experience. Having steered various teams and company branches, her broad range of event expertise is accompanied by a comprehensive and in-depth understanding of systematic organizational development and leading agile teams.

Sascha Gerstand
Sascha Gerstand
Brand&Media Partnerships
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Sascha Gerstand

Director Brand & Media Partnerships with more than 20 years of experience in consulting around marketing, brand building, creation, networking, sponsoring, media and cooperation management. Extensive know-how in the development of communication platforms and partnerships in the areas of lifestyle e.g. Fashion Week & Mercedes-Benz or ProSieben GNTM & Colgate, trend sports e.g. Kitesurf World Cup & Pringles or Beach Volleyball Masters and TKK, as well as premium destinations e.g. Sylt & BMW “Charge & Ride” or Ischgl & Warsteiner “snow show”


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