WE ALWAYS HAVE
SOMETHING NEW

The aim of the contract is to increase the appeal of the center and the length of stay. To this end, holistic experiences are to be established across all communication channels in order to create new points of attraction for different target groups.The kick-off for the collaboration will be the activation of the Christmas campaign.

“East End won us over with its innovative experience concepts and a very special, collaborative partnership with strategy workshops and co-creation sessions. The Christmas campaign is just the beginning of our collaboration. Further projects for 2023 are already in the pipeline,” says Malte Hansen, Marketing Manager Events & Live Communication at ECE Marketplaces.

ECE Marketplaces commissions the experience agency East End to develop shopping experiences for up to 90 centers. The team of the Hamburg agency is responsible for the consulting, conception and implementation of a central experience concept for marketing activities as well as the operative support during the campaigns.

Under the slogan “Rock & Refresh”, Rossmann went full throttle for the second time as the main sponsor of this year’s Deichbrand Festival near Cuxhaven. The agency for brand experiences East End, Hamburg, was responsible for the festival presence of the drugstore chain.

Under the slogan “Rock & Refresh”, Rossmann acted as the main sponsor of the Deichbrand and offered festival guests a wide-ranging portfolio of promotions. To this end, East End staged several experience areas for the drugstore: An exclusive shower and styling area was set up on the 800-square-meter “Rock and Refresh Area” – with various Rossmann products as well as a photo box, other photo opportunities and shopping cart furniture.

Guest article by Christiane Wiemann from the Hamburg-based experience agency East End in the current BlachReport 11.22
Those who want to lead agencies successfully into the future need a
“learning organization”

Dental care market leader Oral-B used the Mobile World Congress (MWC) to showcase innovation. Oral-B collaborates with East End, Hamburg, for this

For the Mobile World Congress 2022 (MWC) in Barcelona, the dental care market leader Oral-B has created a holistic hybrid trade show presence with multimedia experiences.

Procter & Gamble/Oral-B was supported by the Hamburg agency East End.

Why is the Corona pandemic a good time to open pop-up spaces, and what is important about temporary retail spaces?