East End
press archive

24.08.22 | Event Partner

The aim of the contract is to increase the appeal of the center and the length of stay. To this end, holistic experiences are to be established across all communication channels in order to create new points of attraction for different target groups.The kick-off for the collaboration will be the activation of the Christmas campaign.



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24.08.22 | Pro Media News.de

“East End won us over with its innovative experience concepts and a very special, collaborative partnership with strategy workshops and co-creation sessions. The Christmas campaign is just the beginning of our collaboration. Further projects for 2023 are already in the pipeline,” says Malte Hansen, Marketing Manager Events & Live Communication at ECE Marketplaces.



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23.08.22 | New

ECE Marketplaces commissions the experience agency East End to develop shopping experiences for up to 90 centers. The team of the Hamburg agency is responsible for the consulting, conception and implementation of a central experience concept for marketing activities as well as the operative support during the campaigns.



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01.08.22 | Healthcare Marketing

Under the slogan “Rock & Refresh”, Rossmann went full throttle for the second time as the main sponsor of this year’s Deichbrand Festival near Cuxhaven. The agency for brand experiences East End, Hamburg, was responsible for the festival presence of the drugstore chain.



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29.07.22 | BlachReport

Under the slogan “Rock & Refresh”, Rossmann acted as the main sponsor of the Deichbrand and offered festival guests a wide-ranging portfolio of promotions. To this end, East End staged several experience areas for the drugstore: An exclusive shower and styling area was set up on the 800-square-meter “Rock and Refresh Area” – with various Rossmann products as well as a photo box, other photo opportunities and shopping cart furniture.



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01.06.22 | BlachReport

Guest article by Christiane Wiemann from the Hamburg-based experience agency East End in the current BlachReport 11.22
Those who want to lead agencies successfully into the future need a
“learning organization”



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03.05.22 | tw - Tagungswirtschaft
VOICES Contribution by Bettina Kasakewitsch
Bettina Kasakewitsch, Director Talents & Culture at East End, agency for brand experiences, explains in her guest article which underestimated HR tool she uses to counteract the lack of specialists and know-how in the long term.


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03.03.22 | Horizont / m+areport

Dental care market leader Oral-B used the Mobile World Congress (MWC) to showcase innovation. Oral-B collaborates with East End, Hamburg, for this



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03.03.22 | BlachReport

For the Mobile World Congress 2022 (MWC) in Barcelona, the dental care market leader Oral-B has created a holistic hybrid trade show presence with multimedia experiences.

Procter & Gamble/Oral-B was supported by the Hamburg agency East End.



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16.08.21 | Stores and Shops

Why is the Corona pandemic a good time to open pop-up spaces, and what is important about temporary retail spaces?



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09.08.21 | e-commerce-magazin

Christiane Wiemann from East End explains how to use pop-up stores to emotionalize your marketing and better understand target groups.



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04.08.21 | diy

Christiane Wiemann from the event agency EAST END explains how to attract customers through pop-up stores



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03.08.21 | new business

EAST END secures the framework agreement with Lenovo in a multi-stage pitch.



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03.08.21 | MEEDIA

EAST END secures the event budget of the technology group Lenovo with a multi-year framework agreement. In the future, it is to realize all live, hybrid and digital events.



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03.08.21 | Horizont.net

EAST END has now prevailed in a multi-stage pitch at computer manufacturer Lenovo and is to implement all of the client’s live, digital and hybrid events



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14.07.21 | Startup Valley .news

Christiane Wiemann explains why startups in particular can benefit from the “pop-up store” brand experience format.



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31.05.21 | HORIZONT

Christiane Wiemann clears up prejudices about stationary special sales areas at HORIZONT Online and explains six things that many people didn’t know about pop-up stores.



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27.04.21 | w&v

EAST END deals in a new whitepaper with basic questions about pop-ups and shows the versatility of temporary presences.



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27.04.21 | Blach Report

EAST END publishes Whitepaper about Pop-up 3.0 – Space for Brand Experience, Sales and Stories



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17.09.20 | MEEDIA

EAST END and Melitta go together on summer vacation as CoffeePartner of the Tourism Agency Lübecker Bucht



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17.09.20 | Blach Report

Agency for brand experiences stages the coffee brand Melitta® as official coffee partner of the tourism agency Lübecker Bucht.



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15.10.19 | LEAD Digital

What is actually a … Concept designer for brand experiences doing?



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02.04.19 | W&V

“Rock And Refresh” – ROSSMANN goes on Festival Tour with EAST END



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17.12.18 | Lea Lou

ESTABLISHED 1999 cooperation with food photographer, author and yoga teacher Lea Lou for end-of-the-year review 2018



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28.08.18 | Absatzwirtschaft

Guest Column – Absatzwirtschaft: “Do brands need a WhatsApp strategy and how is it implemented?”



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17.08.18 | W&V

WhatsApp as part of live communication – a W&V Interview with Christiane Wiemann



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05.07.18 | Blach Report

Christiane Wiemann – EAST END Director Stategy & Innovation – in the People & Backstage Section of the Blach Report


  

	                            

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04.07.18 | Blach Report

EAST END implements a pop-up store for Mumm – Germany’s leading maker of sparkling wine



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28.05.18 | new business

Together with Christiane Wiemann EAST END develops consultation service



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28.05.18 | Horizont

EAST END develops lead team and welcomes Christiane Wiemann as the new Director of Strategy & Innovation



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29.03.18 | WUV

New Store2be System supports EAST END to develop new brand experiences that continue to work beyond the moment



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20.03.18 | WiWo Gründer

EAST END partner Store2be obtains a million funding for their live-marketing-platform from several investors



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15.12.17 | Lea Lou

#MAKEMEMORIES-cooperation with food-photographer, yogini, fitness-fanatic Lea Lou for end-of-the-year review 2017



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20.10.17 | ONEtoONE

EAST END designs and realizes campaigns for the “Weltverbesserer” initiative



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10.05.17 | absatzwirtschaft

Pop-Up Stores: from a singular event to long-lasting brand experiences



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08.05.17 | new business

The event agency EAST END with headquarters in Hamburg has broadend its global reach with a branch office in Dubai.



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28.04.17 | Healthcare Marketing

Using events to generate touch points



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06.01.17 | iBusiness

Oliver Golz weighs in on which option is ideal for online Pure-Players in order to also show a stationary presence.



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06.12.16 | Blach Report

Pulsating – EAST END stages Audi-Lounge for opera gala



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21.11.16 | Blach Report

EAST END realises  Pop-Up Bar for Proviande.



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31.10.16 | W&V

Founder & Managing Director Oliver Golz on the growing focus to create emotional brands and the necessity to extend brand experiences beyond the moment.



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31.03.15 | PR Report

Founder & Managing Director Oliver Golz talks in interview about future events. The article for downloading.



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07.04.15 | w&v

BRIGITTE is launching a new fashion show line in 2015. The Gruner + Jahr magazine “Brigitte”…



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18.12.15 | brand eins

“brand eins Thema” gives a comprehensive sector overview. EAST END as one of the top 3 agencies…



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Oliver Golz
Managing Director
T +49 40 899 60 61 33
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