Because Meat is not Cheese –
EAST END brings Swiss Apéro to Munich

  • The agency for brand experiences once again stages the SWISS APÉRO pop-up bar for Proviande, the branch organization for the Swiss meat industry – this time in the Bavarian capital.

In Switzerland, a popular tradition, in Germany, an insider tip – the apéro. In order to change this, Proviande, the branch organization for the Swiss meat industry presents itself for three weeks in the Glockenbach quarter. „After last year’s great success in Stuttgart, this year we are guests in Munich. It is still our goal to establish the Swiss apéro culture in Germany and make this special lifestyle an experience. For us Swiss, the apéro is a small break in a hectic day. Together with friends, we enjoy air-dried meat specialties together with some cheese and a glass of wine. “Now we want to inspire the people of Munich“ says Daniela Haller, head of Marketing Communication International at Proviande. Since 18 October 2016, the SWISS APÉRO pop-up bar has been offering visitors a piece of Switzerland in the center of Munich. The experts at EAST END, the agency for brand experience, are responsible for the creation and implementation of the pop-up bar. For the second time in a row, the team surrounding founder and managing director Oliver Golz is in action for SWISS APÉRO.

In order to submerse visitors in the world of apéro, EAST END has furnished the pop-up bar in stylish Swiss ambiance:  The modern interior décor is mixed with typical Swiss elements. Stone colors together with wood pieces create an elegant atmosphere. The agency komm.passion takes care of the communicative backing, as they have been doing for Proviande for years. The pop-up bar is marketed using numerous PR, social media and advertising measures. At the same time, during the promotion period, diverse events are carried out. Among them, an intercultural evening „Lost in Translation? Cultural Particularities Germany – Switzerland“, a language course „Schweizerdeutsch for Beginners“, a cooperation with Parship as well as a blogger workshop about air-dried meat specialties and Swiss wines.

„We create a cosy Swiss island in Munich”, Oliver Golz, EAST END’s founder & managing director describes the concept. „That way the visitors of the SWISS APÉRO pop-up bar have the chance to get to know the Swiss meat specialties with good conversation and a glass of wine and at the same time have an experience they can take home with them.”

You can find more information under the following link:ünchen


About Proviande

As a branch organization, Proviande is the information and competence center for the Swiss meat industry. Under the brands «Schweizer Fleisch» and «SWISS APÉRO», Proviande supports the Swiss meat sector’s export activities of the. Through joint use of exclusive platforms, the sale of Swiss meat specialties in international markets is continually promoted.


About komm.passion

komm.passion is one of the leading German communication agencies with locations in Berlin, Dusseldorf and Hamburg as well as partner agencies worldwide. Founded 2000, elected „Agency of the Year“ in 2005 and since then awarded a variety of branch awards. Today, the agency with 80 employees and freelancers cares for publicly traded companies, mid-sized companies, associations and institutions, in particular in the areas of public relations, public affairs, strategy and crisis consulting, human resources, marketing, advertising and digital.

komm.passion is a member of the WORLDCOM Public Relations Group, a worldwide leading network of independent PR consulting firms. Founded in 1988, the group is comprised of 110 partner agencies in 95 cities on six continents.

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Oliver Golz
Managing Director
T +49 40 899 60 61 33
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