Our OMR cases: cosnova (essence & Catrice) · Real Techniques · Melitta
New year, new OMR season: The turn of the year is behind us – and that means the festival is getting closer again. As one of the most relevant events for brands, OMR has long been more than just a trade fair: it is a stage, a community meeting place, and a content platform all at once. This is exactly where we develop brand experiences that turn an appearance into a real impact – live on site, digitally and beyond.
Our OMR cases:
cosnova (essence & Catrice) – Employer branding & recruiting as an experience
For cosnova, we translated recruiting at OMR into a spatial experience that brought brand values, corporate culture and benefits to life in a playful and emotional way. Interactive touchpoints, real conversations, and attention-grabbing highlights ensured that information became a “moment.” The following year, the approach was further developed – with even more tech, more traffic, and more attention for the company as an employer brand.
Real Techniques – Social-to-Live Brand Awareness
For Real Techniques, OMR 2025 was the campaign highlight of a brand awareness initiative in the DACH region. The booth concept translated the brand message “Get the most out of your makeup” into a physical experience consisting of studio, photo, and lounge areas. This transformed digital community reach into tangible brand interaction – with measurable resonance directly at the booth.
Melitta – Festival Flair & Quality of Stay
At OMR, Melitta showed how brand appearances can create real meeting places: with a two-story “festival living room” as an eye-catching hub. Coffee touchpoints, activations, and entertainment ensured a pleasant atmosphere and recognition in the crowd. The experience linked the online and offline worlds and brought the brand to life in the digital universe of OMR.
Are you planning an OMR appearance or would you like to take your trade fair activation to the next level strategically?
Then let’s talk – we’re happy to advise you.
