Under the slogan “Rock & Refresh”, Rossmann acted as the main sponsor of the Deichbrand and offered festival guests a wide-ranging portfolio of promotions. To this end, East End staged several experience areas for the drugstore: An exclusive shower and styling area was set up on the 800-square-meter “Rock and Refresh Area” – with various Rossmann products as well as a photo box, other photo opportunities and shopping cart furniture.