The idea: a locally driven on-site staging that combines advertising at prominent out-of-home locations, a location-specific digital campaign, attention-grabbing placements at the point of sale, sampling activations, and a brand experience world. One highlight of the campaign: a modern experience truck with opportunities for tasting, activities and competitions as well as influencer events in the middle of Cologne.

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Oliver Golz
Managing Director
T +49 40 899 60 61 33
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