EAST END Sends Insurance
Employees into the Ring

The agency for brand experiences implements the annual kickoff 2016 for ALTE LEIPZIGER – HALLESCHE insurance corporation. The motto „boxing“ prepares sales employees for the change process.

EAST END created a powerful annual kickoff event for the ALTE LEIPZIGER – HALLESCHE corporation‘s new concept “linked20.20”: Themed “clear the ring for round 6”, all the corporation’s sales employees were prepared for the change process 2016 in order to live up to altered customer demands. The thematic model was provided by the musical “Rocky”, currently playing in the neighboring Palladium Theater.

A boxing ring serving as a speaker stage offered the suitable backdrop for the event. The President of the corporate board and boxing coach Christoph Teege accompanied participants throughout the afternoon, transporting tips and trips from the sport over to the new challenges in the insurance sector. Topics such as motivation, optimization and authority attuned the 350 participants to the upcoming changes.

In line with the theme, EAST END produced an opener film as well as short film sequences showing a boxer preparting for his “challenges”. With the help of 3D animations, the agency visualized the stability and sustainability of the corporation.

“EAST END’s creative concept and the implementation offered the perfect framework for our annual kickoff”, says Frank Kettnaker, President of the Board at ALTE LEIPZIGER – HALLESCHE. „The event transported all the messages involved in the transformation process and the consistent focus on our customers.”



As long-standing successful provider of financial services, the ALTE LEIPZIGER – HALLESCHE corporation offers a comprehensive range of products for life, health and property insurance such as home purchase saving products, financing and investment fonds. In the 2015 financial year, the income from premiums and cash inflow amounted to 4.4 billion Euros.

Life insurance, that posted over 2.3 billion Euros during 2015, is focused on disability and pension insurance as well as company pension schemes. For over 25 years, the full coverage insurance rate for HALLESCHE’s health insurance has been one of the most efficient and premium-stable on the market. The company is currently developing a new market with products for company health insurance. The property insurance business consists of private and retail customers with professional claim management at its core. A high degree of flexibility and individual design possibilities distinguish this product offering too – the products are awarded seals of approval on a regular basis.

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Oliver Golz
Managing Director
T +49 40 899 60 61 33
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