ORAL-B iO KIDS EXPERIENCE EVENT: PLAYFULLY BUILDING HEALTHY ROUTINES
The Oral-B iO Kids Experience Event in Hamburg combined in-depth knowledge about dental health with playful experiences for children, parents, creators, and media representatives.
Task & Goals
The Oral-B iO Kids Experience Event aimed to communicate the importance of establishing dental care routines from an early age in an understandable and accessible way. The goal was to combine scientific insights into children’s dental health with a positive and playful approach to daily toothbrushing.
At the same time, the event provided creators, media representatives, and experts with a space for personal exchange. In this way, the topic of children’s dental health was made relevant and accessible to families as well as editorial and digital multipliers.
Idea & Implementation
The event in Hamburg combined knowledge transfer, expert exchange, and interactive family moments. The program opened with the presentation of a recent forsa study on children’s dental health.
This was followed by a discussion featuring Prof. Dr. Katrin Bekes, Daniel P. Grotzer, and P&G brand ambassador Kai Pflaume. Together, they explored the importance of forming habits at an early age and how toothbrushing can become a positive part of everyday family life.
Following the content-focused program, the event transitioned into an open experience. Children and parents explored playful learning stations together, communicating knowledge about dental health in an entertaining and easy-to-understand way. The combination of information and interaction made the topic directly tangible and created a variety of opportunities for creator and media content.
Result
More than 30 creators and relevant media guests attended the event. Over 70 earned content pieces were generated within the creator community. The event achieved a potential creator reach of more than 2.05 million and an earned reach of over 5.58 million.
In addition, 23 relevant editors attended the event. The topic was covered by 22 media titles, including several high-reach publications. The PR and Professional Oral Health activities generated a potential total reach of more than 9.5 million. Further editorial opportunities with additional publication potential were also created.
The qualitative feedback particularly emphasized the professional relevance of the content, the selection and involvement of the participants, as well as the organization and communication
