Align
ECE Group GmbH. & Co. KG - Consumer Event

Hamburg
pilot
Where Christmas Surprises You

VR gondola ride to the North Pole for ECE Marketplace - Hamburg

The VR gondola ride was developed as a standout element of the Christmas campaign ‘Where Christmas Surprises You’ and was deployed as a pilot at the ECE Center AEZ in Hamburg for over four weeks.

Task & Goals

The main task in developing the VR gondola ride was to activate the ECE Christmas campaign, “Where Christmas Surprises You,” by providing an immersive and captivating experience. The focus was to sustainably increase visitor numbers at ECE Shopping Centers and generate attention through word-of-mouth. The goal was to take visitors on a virtual journey to Santa Claus and provide an unforgettable experience.

 

Idea & Implementation

The VR gondola ride was developed as a standout element of the Christmas campaign and was piloted at the ECE Center AEZ in Hamburg for four weeks. Prior to the virtual journey, blank wish lists were distributed to visitors, allowing them to directly submit their wishes to Santa Claus. The immersive VR gondola ride took visitors through the ceiling of the center in a specially designed gondola, showcasing a winter city at night with Christmas sounds, leading them directly to Santa Claus’ doorstep at the North Pole. The experience offered a spectacular view of various scenarios, including a breathtaking winter landscape and a small illuminated wooden cabin where guests were personally greeted by Santa Claus.

 

Result

The VR gondola ride proved to be an impressive highlight for activating the “Where Christmas Surprises You” campaign. Through the successful combination of virtual and real elements, as well as direct interaction with Santa Claus, the gondola ride to the North Pole created an unforgettable experience

 

 

photo credit: Tom Menz

Hamburg
pilot
Where Christmas Surprises You
5000
players
one
aim
world's
longest fan scarf

Want to know more?

Oliver Golz
Managing Director
T +49 40 899 60 61 33
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