The 5th Oral-B Symposium - Frankfurt
The Electric Toothbrush Revolution’s successful Branch Event.
Assignment & Objectives
For the fifth time, EAST END creates an unusual atmosphere for professional knowhow transfer as well as an unforgettable staging for groundbreaking innovation in production. Overall coordination of the convention for experts as well as an emotional evening event.
Idea & Implementation
Oral-B repositions itself with its new CROSS ACTION toothbrush technology – dentists, opinion leaders and media are to be convinced of this fact.
The main idea “Biofilm Management – Key to Oral Hygiene“ is adapted to each portion of the event and can be found in destination, convention content and evening event. During the day, five top-class lecturers impart their knowledge in Frankfurt, the city of constant change. Not only an additional workshop, but also the specially created Oral-B plaque tunnel enthuse guests.
Moderator Kai Pflaume conducts the evening event which is as convincing as the artistic staging of the new toothbrush technology.
Result
THE branch event of the year. Successful anchoring of information and pure enthusiasm of over 800 participants. Positioning of Oral-B as THE dental experts. Above average word-of-mouth recommendations to participate in the subsequent Oral-B symposium.
