- Agency for brand experiences presents a new „work wear” item to the „EAST END | ESTABLISHED 1999” collection
- A denim pocketbook for the analogous safe-keeping of dreams, ideas and notes…beyond the moment
What is written down, endures: True to this motto, EAST END extends its fashion collection „EAST END | ESTABLISHED 1999” this year with a real piece of „work wear”. The denim pocketbook by the agency for brand experiences comes pretty non-washed as an analog storage space for ideas, dreams and notations.
With this stylish, every day companion, EAST END makes a point for a return to the analog. Always at hand, in an unusual denim-look, one-of-a-kind experiences, spontaneous ideas and emotions can be put to paper for the rest of time.
„In 2018, we rocked music festivals with our customers, christened ocean liners, transformed city centers into worlds of culinary experience and put entire factory complexes in a new light. In doing so, we not only staged brands, but foremost reached people emotionally and created lasting moments”, says Oliver Golz, founder and Managing Director of EAST END. „According to our guideline „Experience beyond moments” and our own philosophy, these are the moments to keep.
The denim pocketbook is the sixth item in the fashion edition and initially available exclusively for customers and employees. More infos about the EAST END | ESTABLISHED 1999 fashion edition can be found at www.east-end.de/established1999 and on instagram.com/eastendestablished1999.
About the collection
On its 15th anniversary, EAST END wanted to give something back to its namesake with an own fashion edition „EAST END | ESTABLISHED 1999″: As a tribute to London’s East End, formerly a neighborhood for laborers and now home to creative and trendsetters. Following the winter hat, hoodie, raw denim back, raw denim apron and denim shoe bag, the agency for brand experiences has introduced another fashion item: the denim pocketbook.
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Director Marketing & Business Development
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