Lipault – Pop-Up Store - Berlin
Pop-Up Store for the designer luggage label Lipault in the Bikini Berlin
Tasks & Goals
Within the scope of the German brand launch for the successful designer luggage label Lipault, EAST END developed the design concept for a 19m² pop-up store in the Bikini Berlin.
Idea & Realization
In order to satisfy as many visitors as possible with the collection, the store opened at the same time as the Berlin Fashion Week. The pop-up store’s black and white design placed the attention focus on the colorful luggage design series, impressively staging its individuality and class.
The pop-Up store and its simultaneous opening with the fashion show not only brought the Lipault brand directly to the customer, but also created a special brand experience through the particular product staging.
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“Pop-up 3.0 – Space for Brand Experience, Sales & Stories”.
All about the success factors of pop-up stores and how to use them successfully for your brand communication even during the pandemic, as well as inspiring success cases and the latest global trends.
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