REAL TECHNIQUES x OMR Festival 2025 – Premium Brand Experience in Hamburg
EAST END delivers a high-impact brand presence for Real Techniques at OMR Festival 2025
Task & Objectives
As part of Real Techniques’ ongoing Brand Awareness Campaign, the trade fair appearance at OMR Festival 2025 in Hamburg was designed to serve as the campaign highlight. The goal was to sustainably increase brand awareness in the DACH region and activate a young, digitally savvy target audience through an emotional live experience.
A central focus was on translating the brand’s digital community reach—supported by collaborations with three well-known TikTok creators—into a physical experience and bringing the brand message “Get the most out of your make-up” into the space.
Idea & Execution
EAST END developed a holistic booth concept featuring an eye-catching Airstream “Open Space” design that brought the brand’s look & feel to life.
The 14-meter premium booth in Hall 1 (A1 A09) combined show, lounge and interaction areas:
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a make-up studio with three professional artists offering free beauty refresh sessions,
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a “Neon Tunnel” photo spot where visitors could create selfies and reels—branded with a logo backdrop and QR code prints for digital extension,
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as well as spacious lounge zones with modern furniture in the brand’s signature colors for conversations and networking.
In terms of content, the presence connected to the social media activations of influencers Xin, Kim and Este, who had previously built reach and storylines as campaign faces.
This made OMR the perfect platform to turn digital engagement into tangible brand interaction—an experience journey from online to offline, curated by EAST END.
Result
The two-day appearance generated strong response:
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over 1,100 printed photos and numerous social posts from the photo spot,
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around 2,300 distributed goodies, which were gone within a short time,
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and 288 individual make-up sessions with an average waiting time of 1 hour—a clear indication of the booth’s appeal.
