east end’s Munich office conceived and realized the launch of the latest forklift models for Jungheinrich AG. The event took place in Hannover under the name „New Genration IC Trucks Product Launch 2014“. 1,300 sales employees and partners attended.
Jungheinrich AG is amongst the world’s largest companies for truck and warehouse technology. 1,300 employees, partners and media representatives from around the world took part in the launch event surrounding the new forklifts on 16 May in Hannover. The day centered around the new products of the long-established German company under the slogan: „Trust your Machine – Rely on New Possibilities“. east end’s main assignment was to create an entertaining event and at the same time leave not questions about the new models unanswered – i.e. to master the balancing act between information and emotion.
These requirements were fulfilled with a product show where the forklifts played the leading role. Following the show, the guests were able to take a closer look at the vehicles and try them out.
“Our goal was to give all participants a “You are important for our success” feeling. For the realization, we selected an ambiance consistent with the typical work environment of the logistics sector. We created an emotional product show for the new forklifts using ocean containers and a 30 meter wide projection screen. The audience and not least, our customers were thrilled”, says Managing Director & Founder Oliver Golz.
The job was preceded by a pitch in August 2013.
About Jungheinrich AG
Jungheinrich is one of the leading companies in the material handling equipment, warehousing and material flow engineering sectors. As a manufacturing service and solution provider for intralogistics, the company supplies its customers with a comprehensive product program of forklifts, services and consulting. The Jungheinrich share is listed on all German stock exchanges.
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Director Marketing & Business Development
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