Lenovo awards event framework contract

The technology group relies on Hamburg agency for brand experiences – EAST END prevails in multi-stage pitch and wins large budget

Hamburg, July 28, 2021 – Lenovo employs about 71,500 people* in 180 markets around the globe, is the world’s largest PC manufacturer, a provider of infrastructure solutions for data centers, the number one manufacturer of super computers and successfully sells smartphones under the Motorola brand. Lenovo thus demonstrates enormous global technical innovation power as well as market leadership.

In the future, EAST END, agency for brand experiences, will take over the holistic realization of all live, hybrid and digital events of Lenovo, such as the big annual “Channel Kick-Off”, which Lenovo uses to inform about new products, solutions and strategies. The multi-year framework agreement covers services such as strategic consulting, accompanying creation, and on-site implementation along with evaluation.

“Innovation has always been at the core of what drives us and enables Lenovo to deliver Smarter Technology for all to its customers worldwide – a hallmark that accompanies us and our partners in everything we do,” said Maya Panconcelli-Calzia, Marketing Director DACH at Lenovo. “EAST END’s strategic orientation of understanding brand experiences as a holistic marketing tool and implementing them innovatively is therefore a perfect fit with Lenovo’s goals.”

“With Lenovo, we gain a world market leader and a highly exciting global brand from the tech business,” said Oliver Golz, Founder and CEO of EAST END. “I was particularly pleased that Lenovo immediately placed its trust in us for a multi-year framework agreement. This will enable holistic consulting and holistic support for the most diverse formats of brand experiences.”

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a Fortune Global 500 company with revenues of $60 billion, serving customers in 180 markets around the world. With a clear vision to deliver smarter technology for all, Lenovo develops world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day to collectively create a more inclusive, trusted and sustainable digital society for everyone, everywhere. To learn more, visit www.lenovo.de and read the latest news on Lenovo’s StoryHub.

* As of March 31, 2021, the Group had approximately 71,500 employees worldwide, including 52,000 permanent employees and 19,500 long-term contract workers.

Translated with www.DeepL.com/Translator (free version)

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Oliver Golz
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