EAST END brings Western Digital and
SanDisk together at the IFA

  • The agency for brand experiences implements the first joint trade fair stand for the mass storage brands

EAST END is once again working for Western Digital (WD). The agency for brand experiences has implemented the California manufacturer’s stand at the IFA in Berlin for the third time. It was a premiere for the company to present itself together with the flash storage specialist SanDisk that Western Digital acquired in 2016. The objective was the strong visual communication of this cooperation at the IFA from September 2nd to 7th 2016.

The ideally suited joint product portfolio was at the focus of this concept, offering the end user entirely new possibilities. The California companies’ complementary products in the areas of hard drives, network storage, storage for cloud computing centers and flash storage will build the foundation for new solutions and technologies for users and computing centers.

Even at first glance, the trade stand typifies the new connection between both companies. Various information stands presented the cooperation’s benefits to trade fair visitors from trade, development and manufacturing and this visually transported the interaction of the brands.

At the world’s leading exhibition of entertainment electronics and electronic household devices, the IFA in Berlin, at the heart of the most important regional market in Europe, the most important industry and media dealers, buyers and experts meet. The IFA offers a comprehensive market overview and fascinates annual trade and business professionals from over 100 countries.


About WD

Western Digital is a true pioneer in data storage and has been a branch leader for decades. As pacemaker for storage technology, the company manufactures reliable, high performance hard disk and solid state drives. OEMs and system integrators use these drives in desktop and portable computers, business applications, embedded systems and entertainment electronics as well as proprietary storage products. People the world over can use them to easily save their content on multiple devices, save, protect, exchange and experience. WD was founded in 1970 and has its headquarters in Irvine, California.

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Oliver Golz
Managing Director
T +49 40 899 60 61 33
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