Align
AUDI AG - Employer Events

400
international
employees
1
service contest
Symphony
of teams

AUDI Twin Cup World Championship – Seville

Several day AUDI Service contest for 400 national and international AUDI employees in Seville

Tasks & Goals

Concept and implementation of the several day long AUDI Service contest 2017 in Seville as well as a festive gala evening for international guests. Pooling of AUDI service employees from all over the world for an internal service contest as a sign of appreciation for the performance of after-sales.

Idea & Realization

The central theme „teams make the music“ created the backdrop for several days during which 400 international service employees were able to compete against each other in the areas of service and technology. The winner was awarded at a festive gala evening event that created a direct emotional between the participants and the central theme. Viviane Geppert moderated the evening holding light installations, a 270° projection area with pictures of international opera houses and music and dance accompaniment by various artists in store.

Result

The multifaceted storytelling during the gala evening and the combination of thematic focus from the day and evening events allowed the almost 400 guests to be immersed visually and emotionally in the theme worlds. In 2018, EAST END was once again responsible for the concept and implementation of AUDI Service Cup in Dublin. The WhatsApp package, created by EAST END especially for AUDI AG, was put to use for the first time.

Want to know more?

Marc Matern
Buisness Development
T +49 30 308 75 95 75
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