Specialist for virtual events – TOP 3 event agency
As an agency for brand experiences we have a lot of experience in the conception, planning and realization of virtual events. As an expert for online events, we are the right contact for all questions regarding holistic strategic consulting, innovative and goal-oriented conception – including an extraordinary user experience – as well as the realization of virtual events at the highest level – from consulting to success monitoring.
With more than 20 years of experience, we have extensive digital expertise and comprehensive know-how in the realization of a wide variety of virtual event formats. Whether conference or congress, product presentation or PR launch, virtual trade fair or training, our 45 employees are always available to you as consultants and competent contact persons.
EAST END is one of the top 3 agencies for event and live communication according to a survey by the business magazine brand eins and was recently named Germany’s best event agency by FOCUS-MONEY and DEUTSCHLAND TEST.
As an event agency for virtual events we advise you
in all your questions
What goals do you want to achieve with a virtual event?
e.g. information transfer, target group dialogue or increasing brand awareness
Who should be addressed?
Which target group do you want to address with the virtual event?
What do you want to convey?
What message do you want to convey with your digital event?
Which original format does your planned online event resemble?
Meeting, conference, congress, trade fair, product launch, training, webinar
How should the participants be activated before, during and after the virtual event?
Newsletter, WhatsApp, competitions, interactive dialog tools, Content hub with recordings of the event, snippets etc.
Want to know more?
T +49 40 899 60 61 72
Definition – Virtual Events
The idea behind this event format is as simple as it is innovative: If the target group cannot be addressed directly on site for ecological, financial or time reasons, product and brand can reach the target group through virtual events. Virtual events are therefore a special type of event to draw attention to a brand or product. There is no need to do without anything that makes a physical event successful: interactive exhibitions, moderation of the event on a stage, personal exchange and space for discussions, etc.
No other event format can achieve such a high reach. Since virtual events work regardless of place, time and location – provided you have the right partner for virtual events at hand – participants can be reached cost-efficiently even across national borders. Virtual events also offer another decisive advantage: For example, individualized and personalized content can be played out to the participants, thus guaranteeing an emotionally charged event.
The advantages of digital events are obvious:
A big advantage of digital events is the high cost and time efficiency. Virtual access to the event allows participants to take part in the event without the need for additional logistical planning and organization. In addition, recordings of live streams of conferences or trainings can be used for various purposes afterwards. à Participants can also participate in the event independent of time and place
The behavior of the participants can be measured in real time on the basis of exact key figures. Professional participant management of virtual events makes it possible to record and evaluate all participant data in compliance with DSGVO. This not only allows faster action during the event, but also allows the evaluation afterwards of which elements particularly impressed the spectators. In the case of recurring event formats, for example, the content design can be further adapted or personalized, resulting in very good analysis and reporting options.
With the right planning and conception by an expert for virtual events, digital brand experiences can be created which, despite physical absence, appeal to the emotions of the participants, build a bond beyond the event and extend the life of the event.
It is important that the customer journey takes place before, during and after the online event. Do I also reach the target group in the run-up to the event? And can I still reach them afterwards? As an agency for virtual events, we know that these are relevant aspects that ensure the sustainable success of the marketing strategy and to bind the target group to the brand or product in the long term. From engagement to activation, virtual events can thus offer a clear added value to your communication mix. With EAST END you have an experienced specialist for digital events at your side.
The planning of a virtual event with the agency
In order for an online event to be a complete success, a few questions should be considered and a communication strategy developed in advance. What goals do I want to achieve with a virtual event, what should the content and activation measures look like so that the participants do not drop out and are also reached beyond the event and what else should be considered? EAST END as an agency for digital events offers holistic strategic consulting, innovative and goal-oriented conception and realization from one source for all questions concerning online events. As an expert for virtual event formats we have realized various digital projects in various big cities like Hanover, Berlin, Munich, Cologne, Düsseldorf, Frankfurt, Stuttgart. In Hamburg we have our own Live Streaming Studio which enables a cost and time efficient realization. A streaming studio offers a multi-functional event location for virtual events through an existing set-up and an individual scope of design. As a specialist for virtual events, we guarantee a successful implementation of your product launch, employer event, customer event, meeting, training, conference and much more.