Event agency 
for roadshows

Specialist for roadshows – TOP 3 event agency in Germany

As an agency for brand experiences we have a lot of experience in the conception, planning and realization of digital, virtual, hybrid and live events. As an expert for roadshows, we are the right contact for all questions regarding holistic strategic consulting, innovative and goal-oriented conception – including an extraordinary and emotional brand experience – as well as the realization of road shows at the highest level – from consulting to performance monitoring.

With 25 years of experience, we have great expertise and comprehensive know-how in the realization of roadshows. Whether product presentation or PR launch, consumer event or public event, our approximately 35 employees are always available as consultants and competent contact persons.

According to a survey by the business magazine brand eins, EAST END is one of the top 3 agencies for event and live communication and was recently named Germany’s best event agency by FOCUS-MONEY and DEUTSCHLAND TEST.

Let our numerous project examples inspire you! ->


As an event agency for roadshows we advise you on your questions

What goals do you want to achieve with a roadshow?
e.g. information transfer, target group dialog, increase brand awareness, increase sales

Who should be addressed?
Which target group do you want to address with a road show?

What do you want to convey?
What message do you want to convey?

What original format resembles your planned roadshow?
Product launch, training, meeting, conference

How should attendees be activated before, during and after the road show?
Newsletter, WhatsApp, competitions, interactive tools, content hub


Want to know more?

Oliver Golz
Managing Director
T +49 40 899 60 61 33 Send E-Mail

Definition – Roadshows

The innovative marketing of your product – that is the goal of every good roadshow. The idea behind this concept is as simple as it is striking: if the customer can’t come to you, the product will come to the customer. The developers of the first road shows were convinced by the idea that the most effective way to sell one’s company, services or products would be to create direct customer loyalty. They were right – today, road shows are considered to be a fixed component of successful brand communication.


The advantages of roadshows are obvious:

You can tailor your roadshow to the exact target group you want, down to the smallest detail, and thus significantly influence the success of your event. We develop appropriate marketing measures together with you. As an experienced event agency and experts for roadshows, we focus on current market trends and thus perfect the marketing concept and the target group-oriented event planning. This is how we succeed in directly addressing the target group.

With a roadshow, you catch your customers directly on site. This means that the customer has more time and more money to invest in your product. In addition, with the right planning, you can present an event that will stick in the customer’s memory thanks to its uniqueness. As a result, customers do not have high costs or long distances to come into contact with the product, your brand or a service. Starting with engagement and ending with activation, road shows can thus offer clear added value to your communication mix.

As a representative of your brand and your product, you are directly on site and can approach customers. Questions, wishes and suggestions can be exchanged face-to-face. The customer has a face to the product or brand and thus gets involved much more quickly in a personal relationship. This customer loyalty is an important factor in ensuring the long-term success of a roadshow. With EAST END you have an experienced event agency and specialist for roadshows at your side, who not only thinks about the optimal exchange of information but also about long-term customer loyalty during the concept development.

It is important that the customer journey takes place before, during and after the road show. Am I also reaching the target group before the event? And can I continue to reach them afterwards? As an agency for road shows, we know that these are relevant aspects to ensure the sustainable success of your marketing strategy and to bind the target group to the brand or product in the long term, and as an event agency we can benefit from many years of experience.


The planning of a roadshow with the agency EAST END 

To ensure that the brand presence at a road show is a complete success, a communication strategy should be developed in advance. When designing your road show, you can draw from a large pool of functioning measures and strategies. The goal is to design all components in such a way that customers are animated to pay attention to you in the best possible way. As simple as it may seem, a customer who doesn’t stop because he doesn’t like the presentation is a lost customer. Therefore it is important to work out an optimal event strategy in advance. As an agency for road shows, we at EAST END offer you advice on all essential factors: whether location, architecture, accompanying measures or the planning of attractive raffles – as specialists, we guarantee you a successful outcome of your road show.

The advantage of this form of event marketing is its flexibility. No matter where, no matter what size, no matter what product: You can plan and execute your roadshow individually. Put your product or brand in the spotlight and benefit from our years of experience as an event agency for roadshows. We support you in the entire planning of the logistics, take care of professional staff and research in advance which advertising is optimal to address the target group and draw attention to the dates of the roadshow. As experts for roadshows, we have implemented various successful tours in Europe’s major cities such as Hamburg, Berlin, Munich, Cologne, Hanover, Frankfurt, Dortmund, Leipzig, Kiel, Bremen, Düsseldorf and Stuttgart.


Why roadshow should be part of the marketing mix

Temporary brand appearances directly on site with the target group are a sensible and effective addition to the marketing mix for companies and organizations. For the target group, a roadshow offers a number of advantages. Information can be effectively presented in a brand experience in a familiar environment. This means that the target group does not have to travel and feels safe in familiar surroundings, allowing them to focus entirely on the content presented and the experience at the event. A road show can therefore always be seen as a live communication event in which brands are brought together with a target group, direct and personal interaction is encouraged, and emotions are evoked that lead to unique and lasting memories. Marketing events can be tailored precisely to the desired target group, thus having a significant impact on the success of a roadshow. With a roadshow, products and services can be presented to the target group on site in order to generate attention and pursue sales goals.

If you are looking for an event management agency that has been bringing products and brands to life with creative concepts for more than 20 years, you will find a reliable and professional partner in us. As a roadshow event company based in Hamburg, we have already organized and executed a large number of successful roadshows for various clients and industries in diverse cities such as Stuttgart, Düsseldorf, Berlin, Munich, Cologne, Hanover, Frankfurt, Dortmund, Leipzig, Kiel and Bremen. Therefore, we know what to consider when planning and implementing product presentations in the context of a road show and when designing a show truck for road shows. You will benefit from our many years of experience in tour planning, location scouting, mobile marketing, event logistics, evaluation and much more.

Bewerten Sie diese Seite

5.13 / 5 (8 votes)